We will start with an overview of the types of email marketing tools that you can find on the market (the so-called ESPs).
email marketing toolsThe main variable you will need to consider before hiring an email marketing platform is the volume of emails you are going to send in each campaign. Sending 5,000 emails is not the same as sending 100,000 or several million. The main difference between the different platforms is the ability to manage large volumes of emails and guarantee petroleum manufacturers email lists high levels of deliverability .
If you need to send a few thousand emails per campaign, there are low-cost platforms that are suitable. They often offer a free trial period and have complete reporting functionality. The main limitations are the management of large volumes of emails and the ability to integrate with other systems.
For higher sending ranges, of a few tens of thousands of emails per campaign, there are mid-market tools . The price varies according to the provider's level of experience and the functionality offered by the platform. They are suitable for developing email marketing programs with a medium level of sophistication. On the other hand, they do not usually offer global (international) support.
Finally, there is the enterprise level , suitable for organizations with large databases and more complex integration needs. These are email marketing tools that integrate with most e-commerce platforms, web analytics, CRM, ERP, etc. They allow you to send promotional and transactional messages, as well as dynamic content management. They also offer the possibility of having dedicated IP addresses and provide global support.
