7 Tips for Optimizing PPC Campaigns
PPC campaign management can cost you without caution and strategy. Try these practical tips for optimizing PPC campaigns.
1. Regularly Refine Negative Keywords
While most people focus on adding new keywords, refining gambling email list your negative keywords is equally crucial. Exclude terms that attract irrelevant traffic to avoid wasted spend.
For example, if you’re selling high-end running shoes, use negative keywords like “cheap,” “free” or “running shoes repair” to block non-converting searches. Continuously analyze search query reports to update this list.
