A great example of marketing that provides real value to the customer: the Turkish diaper brand Evy Baby has created diaper-changing rooms for children within shopping centers . In addition to the necessary equipment, the room offers free samples of the brand's products.
Could there be a better advertising campaign than making your customer's life easier? And right at the point of sale...
Written by Juanjo Rodriguez at 10:26 AM
5 Comments:
It's not original by any means, but I think it's a great idea shop to explore the natural application medium and facilitate access to the product at the time of use.
A good application, no doubt.
It is certainly a success to put yourself in the client's shoes, as that is what they want... services
By Anonymous, at 11:06 PM
In the US, it's common to have family areas (rest areas, nursing curtains, baby feeding areas) with all the essentials (microwaves, wipes, etc.) and simply sponsored by the mall in question. In other stores (Baby'r'us), access to products sold by the store is more obvious. Nevertheless, it's still a great idea. And extremely useful for us parents.
The first time it was used (as far as I know) was by Procter, specifically the Charmin line, which set up a truck (the Pooty Palooza) equipped with changing booths that it placed at events and concerts. From there, it moved to shopping malls. This was in 2003, and it's estimated that more than 30 million users tried the experience.
It's thought-provoking, isn't it? Advertisers are trembling...
I agree with Metamike, if instead of thinking of "advertising" we think of "marketing", a whole new world of possibilities opens up!
