June 12, 2006 - The communications agency Saatchi & Saatchi Healthcare has won three 2006 Aspid awards in different categories. The awards went to Best Agency Self-Promotion Campaign, with an Aspid Gold Award, and to Best Direct Marketing Campaign, in the winner and finalist categories.
The award-winning self-promotion campaign announced that Pharma Consult Services Barcelona is changing its name to Saatchi & Saatchi Healthcare. It emphasizes that this is a change of form, not substance, and that the company's more than 30 years of experience in the healthcare sector is not lost, but merely renewed. The campaign included a media mobile database plan with advertisements, banners, and panels with the slogan "We were born big, so what?"
The award for the direct marketing campaign went to the work carried out for the classic Sanofi-Aventis line. This is a campaign aimed at doctors, composed of various materials: posters, folders with cards, and various gadgets, where each element is assigned a color code and an icon
representative of or related to each of their conditions. In this same category, the campaign for Spiriva, by Boehringer Ingelheim and Pfizer, was a finalist. This is an awareness and information campaign about COPD for primary care physicians. It turns the doctor into a detective, encouraging them to suspect certain symptoms, thereby recognizing the disease. Materials were designed to provide ideas, clues, and keys that would make the doctor suspicious.
With these three awards, Saatchi & Saatchi Healthcare confirms that creativity is compatible with rigor in health communication. Saatchi & Saatchi
