Important metrics about online advertising

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Therefore, to create positive online ads, keeping good and bad practices in mind is crucial, as these are the points your tax consulting firm can use to establish a benchmark to work with.

When you consider how ads are one of the main points when thinking about your company's marketing strategies and how crucial they are for reach, it becomes clear that monitoring them is necessary and what guarantees the success of your ads.

Just as a metal structure project for a warehouse must be monitored to ensure effectiveness and precision in each aspect, advertisements must also be monitored to ensure that the public is attracted in a precise and fully effective manner.

Therefore, we've separated the main metrics that are important for online shop advertising that should be monitored to ensure effectiveness and assertiveness in these areas.

Visitors
The number of visitors and hits your ad has represents the number of people who have accessed your company and who, through the ad, will feel motivated to consume or learn more about it.

This is an extremely important metric to monitor, as visitors often directly reflect the audience your company has on its website and in the digital media where it is established.

Cost per lead
CPL, or cost per lead as it is known in the market, is the metric that clearly shows the value of each lead generated, effectively demonstrating the success of the campaigns and investments in question.

The higher your company's cost per lead, the more effective your ads are and the more positive your business is getting in terms of sales and traffic.