Just as the digital world is constantly changing, marketing strategies undergo several updates, and SEO is no different. To maintain the quality and consistency of companies' digital productions, it is necessary to take into account all the transformations that occur over time.
That’s why today we’ve brought you 5 truths and myths about SEO to help you better understand how this strategy works.
Key Truths About SEO
Truths and myths about SEO: get to know the main ones
Some truths may seem cliché, but they are actually the basis for a solid chief vp marketing officer email lists construction of this strategy. So, this is not one of the myths about SEO. Knowing how to apply these techniques well can transform your results on the web.
1 – SEO is an ongoing technique
You've structured your website , applied the optimization techniques, and now you just have to wait for the results, right? Not quite! As we said before, there are always updates that need to be made.
SEO is a medium-long term strategy in which optimization is not done just once, but on an ongoing basis. Reaching the first page of Google is a consequence of ongoing optimization.
2 – Knowing the numbers is essential
Much more than just knowing, knowing how to interpret the numbers of your results is essential. It is not enough to know the number of visits your website received, you need to identify what the number means, what people thought of your product, how much time they spent on the pages and what sparked the most interest.
3 – Metrics analysis
Knowing how to work with SEO can help you in two main areas: understanding your company's results on the web and identifying new trends for your niche.
With the analyses in hand, you can develop new ideas that further enhance your digital performance, such as an optimization that had not been thought of, greater investment in social networks or new backlinks, for example.
4 – Marketing and SEO can go hand in hand
Don't think of SEO as just a technical strategy, but rather how the application of techniques can bring results to the digital business as a whole, not just an optimized website. Invest and get to know your company's differentiators well and make the public see them too.
5 – Quality is more important than quantity
Of course, doing just one optimization per month won't bring good results, but there's no point in creating a lot of content that may not please the public. Google has been taking into account the user experience and the quality of the content for ranking.
Top SEO Myths
SEO Myths: What are the Techniques?
Since it is not a new strategy, it is common to believe that some techniques work better than others or that SEO is traditional and basic, without innovations. Now, it is time to learn about the main myths about SEO.
1 – First page of Google guaranteed
SEO is not the ideal strategy for those who want to reach the first page of Google quickly. Since it has organic results and no investment, unlike what happens with sponsored links, the competition is fierce.
Reaching the top of searches is a construction that takes time, considerably improving positioning in the search engine is valid, but it is not immediate, this is one of the myths about SEO.
