Given what has been said in the previous section, it is clear that there is a very specific audience for this type of material, because white papers are a type of degree work.
Remember your college project? Pages of summaries, pages of quotes, incredible statistics, and everything was presented in a rather academic tone. But unlike your undergraduate final project, white papers do have an audience that is interested in in-depth studies on a particular topic.
Therefore, we conclude that those who read White Papers are people interested in in-depth research on a topic, sector, or business.
The structure of a white paper
The example of the undergraduate project at university was perfect to help you understand how the structure of a white paper should be. Let's think back, what was your undergraduate thesis like? We'll help you remember:
Initially, a kind of background was presented in order to later pose a problem; the problem was explored in depth and then possible solutions were mentioned, emphasizing each one of them. Although more than one person racked their brains, it is really simple when we look at it in retrospect.
Well, the white paper is very similar:
Cover with title.
Summary of content.
Presentation of a problem (which must also be solved).
Explanation of the problem or case.
The resolution of the problem by mentioning and some of its products, whenever naturally chemical manufacturers email lists possible.
A conclusion or perspective specific to the company or brand.
Company description and contact details (website, email, social media, etc.).
It will always be important that when creating your white paper (no matter the topic) you consider in-depth research. A white paper will not be based on your own foundations ; that is, your assessments are important, but the data you decide to mention must be backed by research and not just by your own theories.
Therefore, your whitepaper should include statistical data or any type of information that reveals the current status of the topic in question.
Be careful with the subject
Obviously, the topic is an important issue when starting to create a white paper. Remember that this material has a very specific niche; therefore, before choosing a topic, it is important to validate with your readership what their interests are.
LinkedIn groups can be a good channel to find out what the interests of that segment of readers are . Or you can validate through your own channels; that is, you can ask through online surveys, newsletters, social media, etc.
With the right data, you can understand your readers' interests and prepare excellent material.
