How to write your content according to Google’s EAT concept?
Posted: Tue Dec 03, 2024 9:33 am
Website content: blog posts, in-depth articles, or even product sheets, remains a fundamental point of attention in Google's approach. The search engine's requirements in terms of content quality are only becoming more stringent over time. Rich and qualitative content remains the cornerstone of good natural referencing of websites. But are you familiar with the EAT concept implemented by Google in 2018? Here is the essential information to know about writing articles according to Google's EAT concept.
What is Google EAT?
What is a YMYL site?
Web content: quality above all
How to write content that meets EAT criteria?
What is Google EAT?
Since its creation in 1998, the Google algorithm has been updated very regularly in order to optimize the results of internet searches and constantly improve the user experience. Website owners, SEO experts, algeria phone number library keep a close eye on these updates in order to maintain the best possible SEO.
The Medic Update comes into play in 2018 with the official announcement of new EAT criteria in Google recommendations.
By EAT we mean “Expertise, Authoritativeness, Trustworthiness ” .
The Google EAT concept establishes demanding criteria for web content and favors pages that provide real help to the reader who makes a request. These guidelines mainly concern content related to health, happiness, financial stability.
Google is thus implementing precise security criteria on these topics. And we can understand why: these are particularly sensitive topics that concern key issues in the direct daily lives of Internet users.
The expertise of the authors on these subjects must therefore be real and recognized, the authority of the sites must be proven. These security criteria must be met so that the guarantee of trust is established.
Google EAT therefore particularly concerns websites dealing with medical, legal and financial subjects, in other words, so-called YMYL sites .
What is a YMYL site?
The acronym YMYL stands for “Your Money Your Life”.
These are websites that must have high-quality content, because they are directly involved in the daily lives of Internet users.
These criteria of expertise, authority and trust therefore concern:
Medical themes : health, illness, nutrition.
Legal questions : particularly on the topics of wills, divorce, or even child custody.
Financial topics : particularly on the themes of investment, placement, taxes, insurance, real estate purchases, but also on sites dealing with the theme linked to money transfers.
How are the quality scores of these sites dealing with these essential subjects defined?
Quality Raters are professionals employed by Google whose main mission is to judge the quality of the results pages . The pages of YMYL sites are subjected to a more in-depth, rigorous analysis by means of these Quality Raters. These additional checkpoints set up by Google are added to the current criteria, analyzed by Google robots to judge the quality of the content:
Web content: quality above all
Google has strict requirements when it comes to content. Website editorial content is a top SEO issue . The quality of writing is essential when it comes to finding sources of supply and building citations. However, apart from this factor, it is also essential to maintain a brand image of the website. Here are the main evaluation criteria that Google robots scrutinize.
What is Google EAT?
What is a YMYL site?
Web content: quality above all
How to write content that meets EAT criteria?
What is Google EAT?
Since its creation in 1998, the Google algorithm has been updated very regularly in order to optimize the results of internet searches and constantly improve the user experience. Website owners, SEO experts, algeria phone number library keep a close eye on these updates in order to maintain the best possible SEO.
The Medic Update comes into play in 2018 with the official announcement of new EAT criteria in Google recommendations.
By EAT we mean “Expertise, Authoritativeness, Trustworthiness ” .
The Google EAT concept establishes demanding criteria for web content and favors pages that provide real help to the reader who makes a request. These guidelines mainly concern content related to health, happiness, financial stability.
Google is thus implementing precise security criteria on these topics. And we can understand why: these are particularly sensitive topics that concern key issues in the direct daily lives of Internet users.
The expertise of the authors on these subjects must therefore be real and recognized, the authority of the sites must be proven. These security criteria must be met so that the guarantee of trust is established.
Google EAT therefore particularly concerns websites dealing with medical, legal and financial subjects, in other words, so-called YMYL sites .
What is a YMYL site?
The acronym YMYL stands for “Your Money Your Life”.
These are websites that must have high-quality content, because they are directly involved in the daily lives of Internet users.
These criteria of expertise, authority and trust therefore concern:
Medical themes : health, illness, nutrition.
Legal questions : particularly on the topics of wills, divorce, or even child custody.
Financial topics : particularly on the themes of investment, placement, taxes, insurance, real estate purchases, but also on sites dealing with the theme linked to money transfers.
How are the quality scores of these sites dealing with these essential subjects defined?
Quality Raters are professionals employed by Google whose main mission is to judge the quality of the results pages . The pages of YMYL sites are subjected to a more in-depth, rigorous analysis by means of these Quality Raters. These additional checkpoints set up by Google are added to the current criteria, analyzed by Google robots to judge the quality of the content:
Web content: quality above all
Google has strict requirements when it comes to content. Website editorial content is a top SEO issue . The quality of writing is essential when it comes to finding sources of supply and building citations. However, apart from this factor, it is also essential to maintain a brand image of the website. Here are the main evaluation criteria that Google robots scrutinize.