Being upfront about the coupon offer your email
Posted: Tue Dec 03, 2024 9:34 am
Even among buyers who’ve never purchased from your brand before, coupons can be a powerful way to increase sales. A 2021 survey from Inmar Intelligence reports that an astounding 92% of shoppers said coupons influence their decision to purchase, including products from brands they’ve never purchased from before.4
#6 Make Coupon Offers Obvious
If you’re going to offer a coupon for your brand’s handmade Italian leather austria business email list shoes, don’t hide it at the bottom of an email about how to apply shoe polish.
contains may help increase your open rates. Consider the following:
According to a 2019 report on email marketing trends by the Data and Marketing Association (DMA), 75% of consumers consider discounts and offers to be the most useful part of emails they receive from brands.5
The DMA also found that, compared to 70% of consumers who appreciate receiving discounts and promotions via email, only 22% found non-promotional email content useful.5
A 2020 study reviewed by Business Insider also found that among U.S. consumers, 64% were more likely to open emails whose subject line included some kind of exclusive offer.6
For your coupons to be effective—and visible—it’s important to communicate the promotion from the get-go, using subject lines, headers, and pre-headers to ensure email recipients know there’s a special offer waiting within.
#7 Keep Your Coupons Accessible
Well-designed graphics that drip with visual appeal can add an edge to any email, coupons, or no coupons. So can eye-catching images of relevant products, especially when paired with catchy copy that inspires the shopping spirit.
#6 Make Coupon Offers Obvious
If you’re going to offer a coupon for your brand’s handmade Italian leather austria business email list shoes, don’t hide it at the bottom of an email about how to apply shoe polish.
contains may help increase your open rates. Consider the following:
According to a 2019 report on email marketing trends by the Data and Marketing Association (DMA), 75% of consumers consider discounts and offers to be the most useful part of emails they receive from brands.5
The DMA also found that, compared to 70% of consumers who appreciate receiving discounts and promotions via email, only 22% found non-promotional email content useful.5
A 2020 study reviewed by Business Insider also found that among U.S. consumers, 64% were more likely to open emails whose subject line included some kind of exclusive offer.6
For your coupons to be effective—and visible—it’s important to communicate the promotion from the get-go, using subject lines, headers, and pre-headers to ensure email recipients know there’s a special offer waiting within.
#7 Keep Your Coupons Accessible
Well-designed graphics that drip with visual appeal can add an edge to any email, coupons, or no coupons. So can eye-catching images of relevant products, especially when paired with catchy copy that inspires the shopping spirit.