Ways to Incorporate SMS into your Campaign
Posted: Tue Dec 03, 2024 10:19 am
Complementary Insights
Both email and SMS can provide a wealth of actionable information, especially since both are response-focused. According to Forbes:3
“They naturally lend themselves to effective performance measurement. From a tracking standpoint, each channel also delivers many common or very similar metrics that can be used to compare and even combine results to provide a clear picture of a campaign’s success (messages delivered, open rates, clicks/engagements with links, unsubscribes, and even spam complaints).”
Armed with this valuable consumer data, you can measure the effectiveness of a usa business email list campaign and paint a clearer picture of what causes audience engagement. And today, powerful software can take these data points and produce actionable insights to see how to further optimize engagement and drive ROI.
So, how can you use the power of SMS to enhance your email marketing campaigns?
Here are a few ways you can draw on the strengths of both channels:
SMS has an incredible open rate – Compared to other channels, email has an impressive open rate. According to a Mail Chimp study, the average email open rate across all industries was 21.33%.4 But that pales in comparison to SMS 90%+ open rate. Therefore, you can use an SMS to push an email campaign. For instance, you can link an email newsletter within a text to increase the likelihood that a customer sees and then clicks through.
SMS is short and sweet – Because texts are limited to 160 characters, they have to get right to the point. This can be a major advantage for you. Your texts can prep email subscribers for a longer email message. For example, if you have an upcoming product release, you can tease it with text and then fully unveil the products within the email. This is a smart strategy since your text gives you more room to work with than an email subject line would allow.
Get a fast action – Do you have a flash sale? A limited-time offer? A deal for the first group of people to sign up? Sending out a quick text is more likely to instigate customers to act—and act fast. You can then follow this up with an email that provides more details or even provide a link to the email within the text.
Both email and SMS can provide a wealth of actionable information, especially since both are response-focused. According to Forbes:3
“They naturally lend themselves to effective performance measurement. From a tracking standpoint, each channel also delivers many common or very similar metrics that can be used to compare and even combine results to provide a clear picture of a campaign’s success (messages delivered, open rates, clicks/engagements with links, unsubscribes, and even spam complaints).”
Armed with this valuable consumer data, you can measure the effectiveness of a usa business email list campaign and paint a clearer picture of what causes audience engagement. And today, powerful software can take these data points and produce actionable insights to see how to further optimize engagement and drive ROI.
So, how can you use the power of SMS to enhance your email marketing campaigns?
Here are a few ways you can draw on the strengths of both channels:
SMS has an incredible open rate – Compared to other channels, email has an impressive open rate. According to a Mail Chimp study, the average email open rate across all industries was 21.33%.4 But that pales in comparison to SMS 90%+ open rate. Therefore, you can use an SMS to push an email campaign. For instance, you can link an email newsletter within a text to increase the likelihood that a customer sees and then clicks through.
SMS is short and sweet – Because texts are limited to 160 characters, they have to get right to the point. This can be a major advantage for you. Your texts can prep email subscribers for a longer email message. For example, if you have an upcoming product release, you can tease it with text and then fully unveil the products within the email. This is a smart strategy since your text gives you more room to work with than an email subject line would allow.
Get a fast action – Do you have a flash sale? A limited-time offer? A deal for the first group of people to sign up? Sending out a quick text is more likely to instigate customers to act—and act fast. You can then follow this up with an email that provides more details or even provide a link to the email within the text.