Neuromarketing Techniques: How Does It Work?
Posted: Thu Jan 30, 2025 3:54 am
Humans have what is called a “primitive” brain, the same brain used by animals. The primitive brain is responsible for survival, impulse, or instinct. For example, humans can react instinctively and flee from an attack, just like any animal, using the survival instinct.
This part of the brain moves quickly and is located lower in the head than the “rational” brain that we humans and some mammals have evolved to develop. The primitive brain responds strongly to six stimuli and can be applied to marketing tactics. These are: personal, contrastable, tangible, memorable, visual and emotional.
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To successfully implement azerbaijan email list neuromarketing, brands need special tools and neuromarketing experts. They will train you to use the following neuromarketing techniques.
Personal : Personalization is important because the primitive brain responds to me. I need to survive. This stimulus has no patience, empathy, or concern for your well-being. It looks for threats before it attends to pleasure, and vigilance determines the speed and nature of its response.
Contrastable: The primitive brain is sensitive to “before” and “after.” Think of weight loss programs, for example. If you only show the person after they lost weight, but don’t show them the before picture, the marketing response will be less effective than if you show them the before and after.
Things like risky versus safe, have/don't have, slow/fast, these contrasts allow the brain to make quick, risk-free decisions. Otherwise, the brain has to slow down and process.
Tangible: The primitive brain is always looking for something familiar and friendly that can be recognized quickly. It looks for something simple, concrete and easy. Otherwise, you will have to go to a “higher level” brain and burn calories while the brain is trying to save calories and energy.
This is why simple messages and value propositions are so important. Otherwise, this primitive brain will not be able to process complexity without slowing down and using a lot of effort from the higher brain, or rational brain.
Memorable: The primitive brain remembers very little. In marketing, putting the most important content at the beginning and repeating it at the end is essential for a memorable message that travels from your primitive brain to your “memory store” or rational brain. What you say in the middle of your message or delivery should be brief and compelling. The primitive brain loves stories because good storytelling is a pattern that we can easily process, which makes it easier to remember.
Learn the importance of choosing a social media agency .
Visual: The most important part is the visual. When we see images of happy families, such as pictures of parents holding their children, the brain processes these types of images quickly, without any effort. You don’t have to think, “Maybe I should have a nice, warm feeling towards family and children.” It’s simply an automatic process, and that’s why visuals are so important.
Emotional: The primitive brain is strongly triggered by emotion. Returning to the image of parents and children, there is also an emotional response, which makes the product associated with some positive or nostalgic emotion.
The goal of these six triggers is to engage. Using the six triggers to evaluate your messaging, your website with images, your ads, etc., will help drive people to take action, such as engaging or retaining a marketing message.
Learn how to create a successful Marketing Plan .
Now that you know the methods you can use and which ones will help you achieve your goals, it’s time to figure out how to effectively make neuromarketing part of your strategy. Here are some techniques you can apply to creating content for your social networks.
This part of the brain moves quickly and is located lower in the head than the “rational” brain that we humans and some mammals have evolved to develop. The primitive brain responds strongly to six stimuli and can be applied to marketing tactics. These are: personal, contrastable, tangible, memorable, visual and emotional.
To improve your brand's SEO, learn about branding marketing.
To successfully implement azerbaijan email list neuromarketing, brands need special tools and neuromarketing experts. They will train you to use the following neuromarketing techniques.
Personal : Personalization is important because the primitive brain responds to me. I need to survive. This stimulus has no patience, empathy, or concern for your well-being. It looks for threats before it attends to pleasure, and vigilance determines the speed and nature of its response.
Contrastable: The primitive brain is sensitive to “before” and “after.” Think of weight loss programs, for example. If you only show the person after they lost weight, but don’t show them the before picture, the marketing response will be less effective than if you show them the before and after.
Things like risky versus safe, have/don't have, slow/fast, these contrasts allow the brain to make quick, risk-free decisions. Otherwise, the brain has to slow down and process.
Tangible: The primitive brain is always looking for something familiar and friendly that can be recognized quickly. It looks for something simple, concrete and easy. Otherwise, you will have to go to a “higher level” brain and burn calories while the brain is trying to save calories and energy.
This is why simple messages and value propositions are so important. Otherwise, this primitive brain will not be able to process complexity without slowing down and using a lot of effort from the higher brain, or rational brain.
Memorable: The primitive brain remembers very little. In marketing, putting the most important content at the beginning and repeating it at the end is essential for a memorable message that travels from your primitive brain to your “memory store” or rational brain. What you say in the middle of your message or delivery should be brief and compelling. The primitive brain loves stories because good storytelling is a pattern that we can easily process, which makes it easier to remember.
Learn the importance of choosing a social media agency .
Visual: The most important part is the visual. When we see images of happy families, such as pictures of parents holding their children, the brain processes these types of images quickly, without any effort. You don’t have to think, “Maybe I should have a nice, warm feeling towards family and children.” It’s simply an automatic process, and that’s why visuals are so important.
Emotional: The primitive brain is strongly triggered by emotion. Returning to the image of parents and children, there is also an emotional response, which makes the product associated with some positive or nostalgic emotion.
The goal of these six triggers is to engage. Using the six triggers to evaluate your messaging, your website with images, your ads, etc., will help drive people to take action, such as engaging or retaining a marketing message.
Learn how to create a successful Marketing Plan .
Now that you know the methods you can use and which ones will help you achieve your goals, it’s time to figure out how to effectively make neuromarketing part of your strategy. Here are some techniques you can apply to creating content for your social networks.