Edits are commonplace. Content that was accurate and useful in the past won't always remain so. Over time, these articles will lose relevance and attract less traffic. This is called content decay .
You should regularly review your articles and update any information that is no longer current or accurate. It is recommended that you check and update each article at regular intervals, such as every six months.
You can find broken content that needs to be updated using SEO tools like All in One SEO . You should identify posts whose traffic has dropped significantly.
For example, the Content Performance report in All in One SEO helps identify which mom database posts are losing the most in terms of content performance.
Find Decaying Content Using AIOSEO's Content Performance Report
You can now use AIOSEO's built-in SEO recommendations to optimize your decaying content to boost your rankings again.
5. Talk about direct experiences in your content
You must demonstrate that the content comes from personal experience rather than internet research. This means you must discuss your unique experiences, in the first person, in your posts.
For example, if you are writing a restaurant review, you should talk about your visit, describe the service you received, and tell your readers how the meal tasted.
Google will interpret these types of phrases as signals that you have personal experience:
In my experience…
In our tests…
When we tried…
We found that…
If you tested a product, you should include measurements and statistics from your tests. You can also discuss subjective evaluations based on your use of the product, such as how it felt, whether you enjoyed it, and specific ways you found it useful.
Also confirm that you are using first-person pronouns like "I" or "we" rather than "she" or "they" to show that you are speaking from your own experience and expertise, not someone else's.
Finally, it's best to use screenshots and original images in your posts, such as a photo of the equipment you're using, or the final result of a tutorial you're writing. Google tends to reward originality, and this is another way to demonstrate your personal experience.
