Events to generate leads
Posted: Thu Mar 27, 2025 10:52 am
5 Tips to generate more leads for your Event!
Holding a real-time event or corporate workshops is a proven lead generation strategy for IT companies. And one of the main reasons why this is a trend is that it makes it easier to explain the advantages of using your solutions. The company can present all the advantages in a more practical and clear way; characteristics and outlines of the problems it intends to solve and how its proposed solution can fit in.
In our previous article, we talked about the different methods of generating leads for your business, which led us to offline and online methods , in which, “Events” were part of the most recurring offline methods .
However, to implement this strategy, you will need a series of tactics and positioning to make the event a success, with a large and quality audience and, therefore, generate more sales.
In this article, we will list 5 tips that can help you email data create an exemplary strategy to attract more audiences to your event and maximize your ROI.
Let's go!
Tip #1 – Creating a Landing Page
The landing page should have relevant information about the event, including the objectives, benefits, target, day(s), time, date(s), duration, location, speaker information and, most importantly, a “ Call-To-Action “.
The “call-to-action” is usually a record in which you can request not only the most common information (Name, Email, contact), but also information that can help you understand the needs of your audience and how they adapt to the solution you want to present (Company size, budget, CRM, etc.).
Holding a real-time event or corporate workshops is a proven lead generation strategy for IT companies. And one of the main reasons why this is a trend is that it makes it easier to explain the advantages of using your solutions. The company can present all the advantages in a more practical and clear way; characteristics and outlines of the problems it intends to solve and how its proposed solution can fit in.
In our previous article, we talked about the different methods of generating leads for your business, which led us to offline and online methods , in which, “Events” were part of the most recurring offline methods .
However, to implement this strategy, you will need a series of tactics and positioning to make the event a success, with a large and quality audience and, therefore, generate more sales.
In this article, we will list 5 tips that can help you email data create an exemplary strategy to attract more audiences to your event and maximize your ROI.
Let's go!
Tip #1 – Creating a Landing Page
The landing page should have relevant information about the event, including the objectives, benefits, target, day(s), time, date(s), duration, location, speaker information and, most importantly, a “ Call-To-Action “.
The “call-to-action” is usually a record in which you can request not only the most common information (Name, Email, contact), but also information that can help you understand the needs of your audience and how they adapt to the solution you want to present (Company size, budget, CRM, etc.).