What is structural data in local SEO?
Posted: Wed Apr 23, 2025 3:40 am
Structural data in local SEO is key information that helps search engines better understand information about a business and its location. This data allows businesses to stand out in localized search results , making it easier for users to find relevant information quickly and efficiently. Listed below are some of the most important structural data in local SEO:
1. Business name
It's essential that your company name be clearly defined and consistent across all platforms. This helps search engines identify and associate your brand with your location.
2. Address
The business's physical address is ecuador mobile database important for local SEO. It should include detailed information, such as the street address, number, city, state, and ZIP code. This allows users to easily find the business's location.
3. Telephone number
A local phone number, preferably with the corresponding area code, is essential. This not only facilitates communication but also improves user confidence.
4. Opening hours
Displaying opening and closing hours helps customers know when they can visit or contact the business . This is especially important for businesses that rely on customer traffic at specific times.
5. Business category
Defining the category or type of business helps search engines properly classify the company and display it in relevant searches.
6. Website
Including a link to your business website is essential for driving traffic and providing additional information to users.
7. Reviews and ratings
Customer reviews are an important factor in local SEO. Positive reviews can improve a business's visibility and reputation.
8. Geolocation data
Including geographic coordinates (latitude and longitude) can help search engines locate your business more accurately.
1. Business name
It's essential that your company name be clearly defined and consistent across all platforms. This helps search engines identify and associate your brand with your location.
2. Address
The business's physical address is ecuador mobile database important for local SEO. It should include detailed information, such as the street address, number, city, state, and ZIP code. This allows users to easily find the business's location.
3. Telephone number
A local phone number, preferably with the corresponding area code, is essential. This not only facilitates communication but also improves user confidence.
4. Opening hours
Displaying opening and closing hours helps customers know when they can visit or contact the business . This is especially important for businesses that rely on customer traffic at specific times.
5. Business category
Defining the category or type of business helps search engines properly classify the company and display it in relevant searches.
6. Website
Including a link to your business website is essential for driving traffic and providing additional information to users.
7. Reviews and ratings
Customer reviews are an important factor in local SEO. Positive reviews can improve a business's visibility and reputation.
8. Geolocation data
Including geographic coordinates (latitude and longitude) can help search engines locate your business more accurately.