A message that doesn’t arrive could result in a dissatisfied

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This image shows how WhatsApp vs SMS text messages compare for notifications. For a start, WhatsApp is more effective thanks to end-to-end encryption, interactive automated messages and unmatched deliverability rate.
Interactive automated messages are possible with WhatsApp, but not SMS. This type of notification opens a new world of possibilities. For example, businesses can send a notification as a utility message with a menu of buttons to let customers choose between confirming a package delivery or rescheduling it.

Deliverability is critical for notifications, as these often carry important list of nigeria whatsapp phone numbers information. customer. With WhatsApp’s high delivery rate, you can rest assured your messages will reliably arrive at their destination.

SMS notifications though, are subject to carrier filtering and cross-border restrictions, meaning that there is always a possibility that some customers won’t receive them.

Sales
SMS is not an optimal channel for sales, as it’s too impersonal and doesn’t allow for fluid conversations between a customer and a salesperson. Plus, using SMS to send messages back and forth can be costly for both parties.

Using WhatsApp for sales can offer several advantages over SMS, being a superior choice for both inbound and outbound sales. When it comes to outbound sales, agents can use WhatsApp marketing template messages for proactive sales as long as they abide by the WhatsApp template messages content rules.