Step 6: Build a Follow-Up Cadence Framework
Posted: Thu May 22, 2025 8:32 am
One of the biggest time-wasters in sales is ineffective usa consumer mobile number list follow-up—either doing too much or too little. The key is a standardized follow-up cadence that adjusts by lead type.
Example Cadence for Cold Leads:
Day Action
1 Call + Voicemail + Email
3 LinkedIn Connection + Email
6 Call + Follow-up Email
10 Breakup Email (Final Touch)
Example Cadence for Warm Leads:
Day Action
1 Call + Personalized Email
2 LinkedIn Follow or Message
4 Case Study Email + Call Reminder
7 Call + Ask for Feedback
10 Proposal/Offer + CTA
Having a defined cadence prevents overthinking, helps maintain consistency, and frees up mental energy for actual engagement.
Step 7: Batch Similar Tasks Together
Task-switching kills productivity. Instead, batch tasks to stay in flow state:
Prospect in batches: Research 10–20 leads at once.
Call in blocks: Focus only on dialing during set time.
Follow-up in bulk: Draft all follow-ups in one session using templates.
Batching reduces friction and maximizes focus, leading to faster execution.
Example Cadence for Cold Leads:
Day Action
1 Call + Voicemail + Email
3 LinkedIn Connection + Email
6 Call + Follow-up Email
10 Breakup Email (Final Touch)
Example Cadence for Warm Leads:
Day Action
1 Call + Personalized Email
2 LinkedIn Follow or Message
4 Case Study Email + Call Reminder
7 Call + Ask for Feedback
10 Proposal/Offer + CTA
Having a defined cadence prevents overthinking, helps maintain consistency, and frees up mental energy for actual engagement.
Step 7: Batch Similar Tasks Together
Task-switching kills productivity. Instead, batch tasks to stay in flow state:
Prospect in batches: Research 10–20 leads at once.
Call in blocks: Focus only on dialing during set time.
Follow-up in bulk: Draft all follow-ups in one session using templates.
Batching reduces friction and maximizes focus, leading to faster execution.