Salvation from the Great Depression

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The principle of planned obsolescence was adopted by developers of electronic devices and household appliances in the early 20th century, when Western countries began to move towards mass production of consumer goods. The world was going through difficult times at that time: tens of millions of people in Western countries were on the verge of starvation due to the Great Depression.



In the midst of the global economic crisis, the great real estate dealer Bernard London proposed the concept of planned obsolescence in a pamphlet, "The End of Depression Through b2b email list Planned Obsolescence." His work proposed that consumers be required to return goods to the manufacturer after a certain period of time, stipulated for their purchase, for further disposal. In his opinion, this idea would revitalize the economy and provide jobs for millions of people around the world.

The idea described by Bernard London formed the basis of the modern concept of planned obsolescence, with the difference that no one takes the goods from consumers - they break down on their own or become obsolete within a period set by the seller. This principle was first implemented on an industrial scale by the 1940s.