So you lose dozens of potential customers . Imagine if there was a way to retain them: how many more leads and customers would you have at the end of the year?
You will be happy to know that there is a way and it is called User Experience (UX) : a poorly studied design, a dispersive interaction, a wrong funnel, loading times that are too long are all factors that make users run away and contribute to keeping the bounce rate (or bounce frequency) of your site high, that is, the percentage of users who abandon it after having visited just one page, and without carrying out any action.
user experience fundamental elements for acquiring new customers and generating leads
The ideal bounce rate varies from 25% to 70% depending on the context: for example, on a news site it is normal for a user to read only one page (the article) and then abandon, so it is not a negative data. If, on the other hand, the site or web page presupposes an interaction, a funnel, then perhaps there is a problem.
In any case, it is a metric that you can work on by remedying the mistakes you may have made up to now.
Attracting customers through design and content
A website design is effective and converts (ergo: gets you customers) when:
it's simple;
the elements are distributed according to relevance;
navigation is easy;
the site is coherent and uniform;
the design is responsive and adapts to different devices;
uses elements that the user knows;
anticipate search intentions;
puts the user at the center.
At the same time, content is also essential to increase the time spent on the page and must be relevant , updated and in line with your buyer personas. If you have dated but still valid articles, visitors could bounce away just by looking at the date: recent content gives credibility in the eyes of the public.
How to Optimize Content with Information Architecture
The best content in the world becomes a dead letter if you don’t make it usable and “ findable ”.
And if people don’t connect with your content, they will hardly notice you, fall in love, become your prospects and then – if you’ve done a good job – customers.
Information architecture comes to your aid , which is that thing you should germany phone number library make central to your communication strategy because it helps people find what they are looking for.
Creating a good article structure is THE basic principle for the good effectiveness of your content. The fundamental question you must ask yourself is: how do I organize the information?
The beacon of this process is the need to make the work easier: your reader must immediately understand what you want to communicate, the theme of the page, what he will find useful, why he must continue reading . Or he will leave and you will have lost a business opportunity.
Here's the winning combination:
Headline : grab attention and inform
Subtitle : deepens and introduces
First paragraphs : define and explain
Image : captures the reader's gaze
The mechanism is that of the inverted pyramid of journalism.
