Pehea e pōmaikaʻi ai nā ʻōlelo kūloko i kāu ʻoihana
Posted: Sun Dec 15, 2024 8:37 am
Mai ka manaʻo o ka mea kūʻai aku, kōkua nui nā ʻaoʻao Google My Business . Hōʻike lākou ma ka ʻaoʻao ʻākau o kāu polokalamu kele pūnaewele ke ʻimi ʻoe i kahi hale ʻaina kūloko, no ka laʻana. Ua piha nā profiles i ka ʻike e like me nā helu kelepona, nā wahi, nā hola o ka hana, nā loulou pili like ʻole, nā kiʻi, a me nā loiloi o nā mea kūʻai aku. Inā paha e ʻimi ana kekahi i nā hale ʻaina i manaʻo ʻia ma kahi hou, a i ʻole ua poina wale lākou i ka helu e kāhea ai no ka hoʻopaʻa ʻana ma kahi hale kahiko, e nīnau pinepine lākou i kahi ʻenekini huli e kiʻi i kēia ʻike.
Hiki ke kōkua ʻia ka ʻike o kahi ʻoihana ma nā pūnaewele like ʻole no lākou e like me kā lākou mea kūʻai aku. Hiki i kēia mau huaʻōlelo kūloko ke hoʻokele i nā kaʻa pūnaewele i kāu pūnaewele, nā wāwae wāwae i kāu brick a mortar, a, ʻoiaʻiʻo hoʻi, nā kūʻai holoʻokoʻa. Eia nō naʻe, inā ʻaʻole mālama ʻia a mālama ʻole ʻia paha lākou, hiki i nā huaʻōlelo kūloko ke hoʻopōʻino i kahi ʻoihana.
No laila, he aha ke ʻano o kahi ʻōlelo kūloko?
ʻO ka liʻiliʻi loa, ʻo nā huaʻōlelo kūloko ka inoa o kahi ʻoihana, helu e kūʻai i ka papa helu kelepona wahi, a me ka helu kelepona, i hoʻopau ʻia ʻo NAP. Hoʻohana nā ʻenekini huli e like me Google a i ʻole Bing i kēia ʻikepili e ʻike ai i kahi ʻoihana i mea e ʻike ai i ka wā e hōʻike ʻia ai lākou i nā hopena hulina. E maʻalahi kēia kaʻina hana no nā ʻenekini hulina algorithm inā hōʻike ʻia kahi ʻike like a me ka ʻike pili me ka inoa o ka ʻoihana i nā manawa he nui ma ka pūnaewele. ʻO kēia kahi e pāʻani ai nā pūnaewele kōkua e like me Moz . Ma ke komo ʻana i ka helu wahi o kāu ʻoihana, ʻimi ʻo Moz i nā paena papa inoa ʻōlelo kūloko like ʻole, e like me YellowPages , Google My Business, a me Yelp , a haʻi iā ʻoe i kahi o kāu ʻike a i ʻole i helu ʻia, inā ua piha kāu papa inoa, a ma kahi āu i ʻike hou ai. He kōkua nui loa!
Hiki ke kapa ʻia ka ʻike kuhi kūloko ʻo NAPW a i ʻole UNAP inā loaʻa ka URL i ka pūnaewele o ka ʻoihana. ʻO ka hāʻawi ʻana i ka ʻike hou e hoʻohui i kahi NAP, e like me nā loulou pili, kōkua i nā ʻenekini huli e hōʻoia i ka hilinaʻi o ka ʻoihana a pololei nā ʻōlelo.
Pehea e hiki ai iaʻu ke hoʻopōmaikaʻi i kēia mau huaʻōlelo kūloko i kaʻu ʻoihana?
ʻO ka mea mua, pono ʻoe e ʻeleu a pololei! ʻO kāu hana mua, ʻo ia ka ʻike i kahi i helu ʻia ai kāu ʻoihana i kēia manawa, he aha nā loli e pono e hana ʻia i kēlā mau papa inoa, a ma hea ʻoe e hoʻohui ai i ka ʻike o kāu ʻoihana. Hoʻomanaʻo iā Moz? Pono kēlā e hana i ka hoʻopunipuni!
Aia kekahi mau wahi ʻokoʻa kahi e loaʻa ai kāu ʻōlelo kūloko ma ka pūnaewele, ʻo ka mea mua ʻo ia nā kahua ʻikepili nui, e like me Google My Business a me YellowPages. Aia kēia mau mea no ka hoʻolaha ʻana i nā huaʻōlelo kūloko; hiki iā ʻoe ke hele pololei i loko o lākou a hana i hoʻokahi no kāu ʻoihana – a i ʻole e koi i kāu papa inoa ʻoihana inā ua hana ka paepae i hoʻokahi no ʻoe. A laila, e hōʻoia i ka helu pololei ʻana o kāu ʻike ma kāu ʻaoʻao Facebook, a ma kekahi mau moʻokāki kaiapili āu i loaʻa ai. He mea nui e hōʻoia i kāu mau papa inoa e pili ana i ka ʻōlelo i hoʻohana ʻia ma nā paepae ʻikepili nui. ʻO nā papa inoa o kāu ʻoihana ma nā pūnaewele pili i ka loiloi, e like me Yelp, pono e kūlike me kēia. Eia kekahi, aia nā kahua kikoʻī no nā ʻoihana like ʻole a / a i ʻole nā wahi kahi e hiki ai i kāu ʻoihana ke hoʻopaʻa inoa i kāna ʻōlelo ʻana, e like me kāu keʻena kalepa kūloko a me nā pūnaewele hui ʻoihana.
He mea koʻikoʻi loa ka hoʻolālā ʻana i kahi hoʻolālā hoʻokele kūloko no kāu ʻoihana i ka wā e mālie ana ka wai. Inā ʻaʻole ʻoe e koi i kahi papa inoa a ʻaʻole ʻoe i hoʻouka i kāu papa inoa ponoʻī i kahi pūnaewele nui e like me Google My Business, e hoʻopuka ka paepae i kahi papa inoa no kāu ʻoihana e pili ana i ka ʻike i huki ʻia mai kāu pūnaewele a me nā moʻolelo pilikanaka like ʻole. Hiki ke paʻi hewa pinepine ʻia kēia ʻike, no laila pono ʻoe e noho ma luna o kāu papa inoa a ʻike ʻoe i ka ʻike e paʻi ʻia nei. ʻO ka hōʻoia ʻana i ka pololei o kāu mau huaʻōlelo kūloko e maʻalahi ka mālama ʻana i nā kūlana ʻino, e like me ka hoʻonui ʻana i kāu ʻike pūnaewele inā neʻe kāu ʻoihana, loaʻa ke kelepona hou, hui pū me kahi hui ʻē aʻe, a i ʻole rebrands.
ʻO kekahi pōmaikaʻi ʻē aʻe o ka hoʻokele ikaika ʻana i kāu mau huaʻōlelo ʻo ia ka mea e loaʻa ai iā ʻoe ka ʻike hou aʻe i nā ʻoihana ʻē aʻe like ʻole i ka wā e nānā ana i ka pūnaewele e ʻike i ka ʻike e pili ana i kāu ʻoihana. Eia kekahi, e ʻike ʻoe i nā pūnaewele āu e loiloi nui ʻia nei, a me nā mea a kāu mea kūʻai aku e ʻōlelo nei i kā lākou loiloi. ʻO ka waiho wale ʻana, ʻo ka nānā ʻana i nā mea e waiho ʻia ana e pili ana iā ʻoe ma ka pūnaewele he ʻoihana maikaʻi wale nō.
No ke aha e mālama pono ai au inā kuhi hewa nā pūnaewele kaulana i ka NAP o kaʻu ʻoihana?
No ka SEO, ʻo ia ke kumu! Hiki i nā huaʻōlelo kūloko ke hoʻopōmaikaʻi a hoʻopōʻino paha i ka pae ʻenekini huli. ʻO kēia ke "kumu" ma hope o ka hana a me ka pololei.
ʻO ka loaʻa ʻana o nā huaʻōlelo maʻamau ma ka pūnaewele e kōkua i kāu ʻoihana e hoʻokūkū i ka wā e loaʻa ai nā hopena ʻimi. Hōʻike kēia kūlike i ka ʻimi ʻenekini algorithms he kūpono kāu ʻoihana, wehe a paʻa. Inā hiki i nā algorithms ke loaʻa i kāu ʻōlelo kūloko ma nā pūnaewele ʻoi aku ka nui ma mua o ka loaʻa ʻana o ka ʻike o kāu mea hoʻokūkū, a laila, ʻoi aku ka kiʻekiʻe o ʻoe i nā hopena hulina. Nui paha nā ʻoihana ma kou wahi e hōʻike ʻia ana ke ʻimi kekahi i kahi huaʻōlelo huaʻōlelo i manaʻo ʻia, e like me "ka hale ʻaina Italia maikaʻi loa," akā hiki i ka loaʻa ʻana o kahi palapala kuhi mana ke kōkua iā ʻoe e noho ma luna o kēlā papa inoa. ʻO ka paʻi ʻana i ka NAP o kāu ʻoihana ma nā paepae pūnaewele e like me ka hiki, a me ka nānā ʻana i ka pololei o kēia ʻike ma nā wahi āpau, e hōʻike ʻia ʻoe i hilinaʻi a kaulana hoʻi, i nā ʻenekini hulina maʻemaʻe, a me nā mea ola, hanu a me nā mea kūʻai aku.
Hiki ke kōkua ʻia ka ʻike o kahi ʻoihana ma nā pūnaewele like ʻole no lākou e like me kā lākou mea kūʻai aku. Hiki i kēia mau huaʻōlelo kūloko ke hoʻokele i nā kaʻa pūnaewele i kāu pūnaewele, nā wāwae wāwae i kāu brick a mortar, a, ʻoiaʻiʻo hoʻi, nā kūʻai holoʻokoʻa. Eia nō naʻe, inā ʻaʻole mālama ʻia a mālama ʻole ʻia paha lākou, hiki i nā huaʻōlelo kūloko ke hoʻopōʻino i kahi ʻoihana.
No laila, he aha ke ʻano o kahi ʻōlelo kūloko?
ʻO ka liʻiliʻi loa, ʻo nā huaʻōlelo kūloko ka inoa o kahi ʻoihana, helu e kūʻai i ka papa helu kelepona wahi, a me ka helu kelepona, i hoʻopau ʻia ʻo NAP. Hoʻohana nā ʻenekini huli e like me Google a i ʻole Bing i kēia ʻikepili e ʻike ai i kahi ʻoihana i mea e ʻike ai i ka wā e hōʻike ʻia ai lākou i nā hopena hulina. E maʻalahi kēia kaʻina hana no nā ʻenekini hulina algorithm inā hōʻike ʻia kahi ʻike like a me ka ʻike pili me ka inoa o ka ʻoihana i nā manawa he nui ma ka pūnaewele. ʻO kēia kahi e pāʻani ai nā pūnaewele kōkua e like me Moz . Ma ke komo ʻana i ka helu wahi o kāu ʻoihana, ʻimi ʻo Moz i nā paena papa inoa ʻōlelo kūloko like ʻole, e like me YellowPages , Google My Business, a me Yelp , a haʻi iā ʻoe i kahi o kāu ʻike a i ʻole i helu ʻia, inā ua piha kāu papa inoa, a ma kahi āu i ʻike hou ai. He kōkua nui loa!
Hiki ke kapa ʻia ka ʻike kuhi kūloko ʻo NAPW a i ʻole UNAP inā loaʻa ka URL i ka pūnaewele o ka ʻoihana. ʻO ka hāʻawi ʻana i ka ʻike hou e hoʻohui i kahi NAP, e like me nā loulou pili, kōkua i nā ʻenekini huli e hōʻoia i ka hilinaʻi o ka ʻoihana a pololei nā ʻōlelo.
Pehea e hiki ai iaʻu ke hoʻopōmaikaʻi i kēia mau huaʻōlelo kūloko i kaʻu ʻoihana?
ʻO ka mea mua, pono ʻoe e ʻeleu a pololei! ʻO kāu hana mua, ʻo ia ka ʻike i kahi i helu ʻia ai kāu ʻoihana i kēia manawa, he aha nā loli e pono e hana ʻia i kēlā mau papa inoa, a ma hea ʻoe e hoʻohui ai i ka ʻike o kāu ʻoihana. Hoʻomanaʻo iā Moz? Pono kēlā e hana i ka hoʻopunipuni!
Aia kekahi mau wahi ʻokoʻa kahi e loaʻa ai kāu ʻōlelo kūloko ma ka pūnaewele, ʻo ka mea mua ʻo ia nā kahua ʻikepili nui, e like me Google My Business a me YellowPages. Aia kēia mau mea no ka hoʻolaha ʻana i nā huaʻōlelo kūloko; hiki iā ʻoe ke hele pololei i loko o lākou a hana i hoʻokahi no kāu ʻoihana – a i ʻole e koi i kāu papa inoa ʻoihana inā ua hana ka paepae i hoʻokahi no ʻoe. A laila, e hōʻoia i ka helu pololei ʻana o kāu ʻike ma kāu ʻaoʻao Facebook, a ma kekahi mau moʻokāki kaiapili āu i loaʻa ai. He mea nui e hōʻoia i kāu mau papa inoa e pili ana i ka ʻōlelo i hoʻohana ʻia ma nā paepae ʻikepili nui. ʻO nā papa inoa o kāu ʻoihana ma nā pūnaewele pili i ka loiloi, e like me Yelp, pono e kūlike me kēia. Eia kekahi, aia nā kahua kikoʻī no nā ʻoihana like ʻole a / a i ʻole nā wahi kahi e hiki ai i kāu ʻoihana ke hoʻopaʻa inoa i kāna ʻōlelo ʻana, e like me kāu keʻena kalepa kūloko a me nā pūnaewele hui ʻoihana.
He mea koʻikoʻi loa ka hoʻolālā ʻana i kahi hoʻolālā hoʻokele kūloko no kāu ʻoihana i ka wā e mālie ana ka wai. Inā ʻaʻole ʻoe e koi i kahi papa inoa a ʻaʻole ʻoe i hoʻouka i kāu papa inoa ponoʻī i kahi pūnaewele nui e like me Google My Business, e hoʻopuka ka paepae i kahi papa inoa no kāu ʻoihana e pili ana i ka ʻike i huki ʻia mai kāu pūnaewele a me nā moʻolelo pilikanaka like ʻole. Hiki ke paʻi hewa pinepine ʻia kēia ʻike, no laila pono ʻoe e noho ma luna o kāu papa inoa a ʻike ʻoe i ka ʻike e paʻi ʻia nei. ʻO ka hōʻoia ʻana i ka pololei o kāu mau huaʻōlelo kūloko e maʻalahi ka mālama ʻana i nā kūlana ʻino, e like me ka hoʻonui ʻana i kāu ʻike pūnaewele inā neʻe kāu ʻoihana, loaʻa ke kelepona hou, hui pū me kahi hui ʻē aʻe, a i ʻole rebrands.
ʻO kekahi pōmaikaʻi ʻē aʻe o ka hoʻokele ikaika ʻana i kāu mau huaʻōlelo ʻo ia ka mea e loaʻa ai iā ʻoe ka ʻike hou aʻe i nā ʻoihana ʻē aʻe like ʻole i ka wā e nānā ana i ka pūnaewele e ʻike i ka ʻike e pili ana i kāu ʻoihana. Eia kekahi, e ʻike ʻoe i nā pūnaewele āu e loiloi nui ʻia nei, a me nā mea a kāu mea kūʻai aku e ʻōlelo nei i kā lākou loiloi. ʻO ka waiho wale ʻana, ʻo ka nānā ʻana i nā mea e waiho ʻia ana e pili ana iā ʻoe ma ka pūnaewele he ʻoihana maikaʻi wale nō.
No ke aha e mālama pono ai au inā kuhi hewa nā pūnaewele kaulana i ka NAP o kaʻu ʻoihana?
No ka SEO, ʻo ia ke kumu! Hiki i nā huaʻōlelo kūloko ke hoʻopōmaikaʻi a hoʻopōʻino paha i ka pae ʻenekini huli. ʻO kēia ke "kumu" ma hope o ka hana a me ka pololei.
ʻO ka loaʻa ʻana o nā huaʻōlelo maʻamau ma ka pūnaewele e kōkua i kāu ʻoihana e hoʻokūkū i ka wā e loaʻa ai nā hopena ʻimi. Hōʻike kēia kūlike i ka ʻimi ʻenekini algorithms he kūpono kāu ʻoihana, wehe a paʻa. Inā hiki i nā algorithms ke loaʻa i kāu ʻōlelo kūloko ma nā pūnaewele ʻoi aku ka nui ma mua o ka loaʻa ʻana o ka ʻike o kāu mea hoʻokūkū, a laila, ʻoi aku ka kiʻekiʻe o ʻoe i nā hopena hulina. Nui paha nā ʻoihana ma kou wahi e hōʻike ʻia ana ke ʻimi kekahi i kahi huaʻōlelo huaʻōlelo i manaʻo ʻia, e like me "ka hale ʻaina Italia maikaʻi loa," akā hiki i ka loaʻa ʻana o kahi palapala kuhi mana ke kōkua iā ʻoe e noho ma luna o kēlā papa inoa. ʻO ka paʻi ʻana i ka NAP o kāu ʻoihana ma nā paepae pūnaewele e like me ka hiki, a me ka nānā ʻana i ka pololei o kēia ʻike ma nā wahi āpau, e hōʻike ʻia ʻoe i hilinaʻi a kaulana hoʻi, i nā ʻenekini hulina maʻemaʻe, a me nā mea ola, hanu a me nā mea kūʻai aku.