The red, orange and yellow slices are composed of the leads that are distant from the target you defined in the initial setup phase. The green slices indicate the percentage of leads that are very close to your ideal customer .
To maximize the ROI of your marketing activities you need to make sure that the red, orange and yellow slices are as small as possible.
Top product categories
chart, radar chart
The Best Product Categories radar chart is very useful to instantly know which categories your acquisition strategies are targeting. In this case, most of the companies that visit the site belong to the IT category. Thanks to this radar, it is easy to identify new discovered market niches to act on.
Identify the best sources
Thanks to the graphs just seen, you will have obtained a snapshot of ghana phone number library the companies that visit your site. After having done this, you can transform this vision into more operational actions by going to understand which are the sources that bring you the best traffic (and possibly increase the budget allocated to them). In the same way, obviously, you can act to discover the sources that bring you the worst leads (and reduce the budget).
On the main screen of your leads, use the advanced search tool and filter companies based on their characteristics.
For example, if you want to understand where visits to IT companies come from, open the advanced search and type “IT” as the category.
If, instead, you want to understand where the off-target traffic comes from (the red slice of the pie chart), you can filter out all the companies that have that firmographic score range.
Once you have the list of results, if you have the advanced report option enabled you can comfortably do all the analysis you need on Excel (if you want to upgrade contact us on our website or using the chat).
Lead Champion discover: revolutionize lead generation
Discover is the best ally for your B2B lead generation strategy. From today, thanks to the new dashboard, it will be even easier for you to get the most out of your website: not only better leads but also more customers!
