This happens due to a number of factors, such as nervousness, lack of conviction, talking more than you should, among other cases.
During a press conference, these attitudes can compromise the reputation of the entire institution and bring negative results for the business.
So, keep reading this article and learn about 7 signs that indicate the need to train your spokesperson. Let’s go!
1. Problems in conveying the message
Often, even if you have mastery of the subject, not knowing how to communicate this information to the public can cause problems for the company.
Media training allows the spokesperson to learn how to articulate their words, tone of voice and body language during the interview. This makes it possible to give strength and credibility to their messages.
In some media outlets, such as television, people's focus is not just on listening to what the spokesperson has to say, but also on analyzing their stance.
Therefore, they may interpret the message being transmitted vp communication officer email list differently. Therefore, knowing how to convey information is essential for good understanding.
2. Difficulty dealing with press inquiries
It is dangerous to be cornered by the sensitive questions that reporters ask in times of crisis . In these situations, many end up avoiding the questions or even leaving the interview.
Untrained professionals may not see a strategic way out of this type of situation. Therefore, adequate training prepares the interlocutor to be more confident when asked challenging questions.
This way, it is possible to avoid this occurrence in the best possible way. This makes it possible to maintain control of this scenario and avoid major disasters that end up affecting the company's image.
3. Disclosure of confidential company information
Emotional control during a press conference helps to avoid accidents, such as disclosing confidential information to reporters. This type of inattention can harm a marketing strategy or the launch of a company service and compromise results.
In some cases, spokespersons end up giving information off the record, a practice that also requires training to be avoided.
Even if these are more discreet matters, such as employee salaries or other topics, they are still sensitive and should be avoided. This is because there is no guarantee that this private conversation will not be published in the media without authorization. Therefore, this can have a negative impact on the company's reputation.
4. Speech taken out of context
A professional who goes into an interview unprepared runs the serious risk of having his message taken out of context.
This makes it possible for people to negatively interpret what was said and end up boycotting or developing a lack of empathy for the brand.
This happens due to a lack of preparation when creating a speech with strategic messages. They relate to the identity and image that the company conveys to its audience, but they can also refer to specific projects.
Therefore, good media training can teach the spokesperson to always highlight their messages in an interview with techniques that allow for effective and concise communication .
Clarity when speaking gives the receiver confidence, which allows them to buy into the idea more easily and correctly interpret what was said.
5. Lack of key messages at the press conference
Failure to create a clear and direct message can be detrimental during the interview, generating negative repercussions for the company.
Defining a key message is essential for the smooth running of a press conference.
With adequate training, the spokesperson will be able to craft a message that conveys conviction to the public and that enables positive results for the organization.
Messages must be original, short, focused on the audience and the benefits of the products or services advertised.
The language must also be appropriate for the target audience so that engagement is promising and meets the company's expectations.
6. Lack of control in interviews
The lack of preparation of the spokespersons becomes evident during the interviews. The lack of control during the press conference can make the event negatively biased for the company.
What many people don't know is that regardless of which interviewers are asking the questions, the control is with the interviewee.
With media training, it is possible to teach how to maintain posture during an interview and how to achieve the expected results.
Clarity of responses allows the conversation to be guided in the direction the spokesperson wants. This is undoubtedly an essential skill for successful conversations and must be trained to become effective.
