Identify the right data if your email marketing software can’t help argentina email list 4.8 million contact leads you with precise email analytics, then it is of no use to you when you choose an email marketing software, ask yourself if it can help you to find out who your best customers are and what they like. Can it help you to identify what your audience wants and see if the value of your product is meeting the expectations of the market or not? Reasonably priced the higher the expense an email marketing tool is the better its features & its ability to provide you with all necessary tools necessary to help you to understand your customers and your market.
But you must do your research on how the software works and what it offers before you buy it. What metrics do you need to start tracking? The most important metrics you need to start tracking are: bounce rate bounce rate refers to the percentage of emails that were bounced back to the sender as it was undeliverable. The bounce rate can be calculated by dividing the number of bounced emails by the total number of emails sent. Formula: bounce rate = (total bounces / total emails sent) x this number is crucial to know because the higher the bounce rate, the less likely your audience will keep receiving your emails.
